Banshee Sport e-Commerce Website
Sierra Bravo and Eleven Partner to Take on Banshee
Banshee had a small budget and a long wish list for its website, so Sierra Bravo took time to listen to their needs and set priorities for their initial web development phase. As Eleven focused on designing a branded look and feel for the site, Sierra Bravo focused on functionality, particularly e-commerce.
Client Profile
Banshee Sport is a brand of athletic products on the cutting edge of today’s highly competitive sporting goods industry, featuring trademarked technologies designed to draw moisture and odor caused by perspiration. Banshee makes products for athletic bags, shoes, locker rooms, car interiors, as well as athletic protective gear.
Eleven, our partner, is adept at creating design concepts and creative strategies to bring brands to market and build them up. Eleven is a made up of people with real-world business experience who are committed to understanding their clients’ business, market, and consumers. They build business and brand by combining insightful strategy and brilliant creative.
Objectives
Sierra Bravo worked with Eleven and Banshee Sports to determine the required features of the e-commerce section. We worked within Banshee’s budget and timeline limits to help them find a feature set that provides the best value for their specific and most immediate web needs.
Eleven and our programmers had already established a working relationship through Sierra Bravo’s Partner Program. Eleven and Banshee relied on Sierra Bravo to build the pages and functionality needed to implement the creative direction and marketing goals created by Eleven for Banshee Sports.
Solutions
Flash movie player
Sierra Bravo converted and compressed a video clip for web viewing and presented it within a Flash-based web player on the new Banshee website. Eleven provided the final, edited movie clip.
Flash animation within site layout
The Flash movie Sierra Bravo created is used throughout the new Banshee site as an integral part of the site page design. Eleven provided production-ready artwork and a storyboard of the desired animation.
Static HTML pages
Sierra Bravo built the HTML and CSS resources needed for the five Banshee site content pages, based on design mockups provided by Eleven. Web content and artwork was created by Eleven, and it was Sierra Bravo’s role to produce valid HTML and CSS markup and present this content in a semantic, usable layout.
E-commerce functionality
Sierra Bravo implemented e-commerce functionality to meet Banshee’s needs for allowing both end-consumers and wholesalers/dealers to have product pricing info and purchasing ability.
Shopping experience, filling carts
Sierra Bravo created an intuitive graphic interface for online shoppers to peruse products — with an option to click either overview or technology to dig deeper. Shoppers can view similar products offered. They click to add them to their cart, or specify quantity.
The site’s main headings are View the Technology and View the Products, with a sub-menu consisting of FAQs, material safety data sheets including pages on both the absorbent fill and another on the spray neutralizer, company info, and customer testimonials.
Online visitors spur Banshee’s viral marketing efforts by clicking on Send to a Friend. Shoppers sign-in, create an account for personalized service and online ordering, review items as they fill and edit their cart, save orders, or proceed to checkout. For customer support or shoppers who prefer to place a phone order, a phone number is provided — however, the site now gives customers every reason to take care of business online.
Results
Banshee is ready for online shoppers with an e-commerce section that allows public access to the end-consumer catalog and pricing. Additionally, Banshee can set up and assign users to the wholesale permission level and allow those users access to the volume pricing and PDF resources.
Banshee can also create promotional messages containing formatted text; these can be defined as either public or dealer-only. The date range for each message controls when the message appears.
An administrative-level user at Banshee can maintain catalog items, pricing, promotional messages, and PDF files.
See the site “here”:http://www.odorcheck.com/